Birches
The concept behind the Birches logo is a harmonious blend of the birch tree and the graceful deer. The name “Birches” is inspired by the iconic poem by American poet Robert Frost, featured in his third poetry collection Mountain Interval, published in 1916. Known for his reflections on rural landscapes and wildlife, Frost is often regarded as a nature poet.
Service
Branding & Identity
Client
Birches ResortÂ
Year
2021
In the poem, when the speaker is struck by the harsh truths of life, he longs for the innocence and simplicity of his childhood, where he would swing and bend the birches. He reminisces about his own days as a birch swinger and wishes he could return to that carefree state. When life’s complexities overwhelm him, the speaker envisions finding solace in climbing a birch tree, reaching heaven, and then returning to earth—because he believes the earth is where love truly belongs.
Thus, “Birches” perfectly captures the essence of this hill station, symbolizing new beginnings, renewal, and the cleansing of one’s current situation. It embodies a sense of hope and a return to a simpler, more peaceful state of being.
