Tom George My Consultant, a forward-thinking architectural consultancy, partnered with Captica to create a brand identity that captures both structural creativity and natural inspiration. The goal was to design a visual language that feels innovative yet approachable, combining precision with a touch of organic elegance—perfectly reflecting the brand’s architectural philosophy.
Service
Branding & Identity designing
Client
Tom George My Consultant
Year
2022
The logo concept is rooted in the fusion of a flying bird and a fan leaf, subtly interwoven with the initials ‘T’ and ‘M’ to symbolize freedom, flow, and vision in design. The result is a clean, minimal, and modern logo that feels light yet grounded, making it instantly memorable across both print and digital platforms. Its thoughtful symbolism and refined structure bring a fresh, sophisticated character to the architectural space.
The brand identity embraces a palette of earthy neutrals and deep greens, balanced with sleek, geometric typography to convey trust, creativity, and sustainability. From presentation decks and project signboards to business cards and web presence, every element of the identity system reinforces the firm’s commitment to architectural innovation with a natural soul.